Pero yo no me lo creo, así que decido hacer este documental. Con ánimo de lucro

But I don't believe it, so I decide to do this documentary. With Intent to Profit

Captions 26-27, Con ánimo de lucro - Cortometraje - Part 1

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Lucro means "gain" or "profit." Think "filthy lucre" as a mnemonic device.

Nosotros no somos coherentes si ponemos nuestro dinero primero, buscándole un gran lucro.

We're not being logical if we put our money first, looking for a big profit.

Captions 32-34, De consumidor a persona - Short Film - Part 6

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...si predomina la lógica del beneficio y del lucro sin límite.

...if the logic of benefit and unlimited profit predominates.

Caption 67, De consumidor a persona - Short Film - Part 7

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BANNER PLACEHOLDER

Frankly, it's a little surprising to have a documentary ostensibly about the quest to end poverty and hunger with the title Con ánimo de lucro ("With Intent to Profit" / i.e. "For-profit"). After all, to describe non-profit (or, not-for-profit) ventures in the Spanish-speaking world, the phrase "sin ánimo de lucro" (or, "sin fines de lucro") is commonly used... Well, future installments of this documental promise to explain this cryptic title.